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Marketing Plans Made Simple
This virtual class will walk you step-by-step through the essentials of creating a clear, actionable marketing plan designed specifically for your jewelry business. You’ll learn how to set realistic goals, identify your target audience, and choose the marketing channels that will have the biggest impact. We’ll break down how to map out campaigns, plan content, and create a schedule you can actually stick to.
You’ll leave with easy-to-use templates for building your own marketing strategy plan, plus practical tips for tracking results and adjusting your approach as your business grows. By the end of the workshop, you’ll have a roadmap that makes your marketing feel focused, intentional, and doable.
Learning Objectives:
By the end of this workshop, you will
- Understand the essential components of a successful marketing plan,
- Identify your ideal audience and choose the right marketing channels to reach them.
- Learn how to set achievable marketing goals and map out campaigns.
- Gain the skills to organize and schedule your marketing activities effectively.
- Know how to measure results and refine your plan over time.
Key Takeaways:
- A customized, actionable marketing strategy plan for your business.
- A clear understanding of how to focus your marketing for the best return on effort.
- Confidence in creating a plan you can follow and adapt as your business grows.
For more information about virtual courses, visit our Virtual Course FAQ page.
Meet the instructor
Liz Kantner’s true passion is working with independent jewelry artists to help them thrive in the modern marketplace.
While not an artist herself, Liz has the utmost appreciation for fine jewelry makers and loves to work one-on-one with her clients to help them tell their authentic stories and achieve success. She particularly enjoys the opportunity to work with emerging designers who have unique vision and a contagious passion for the work they create.
Before finding her way to the jewelry industry, Liz studied Marketing and Communications at Drexel University. Already blogging in her spare time, Liz’s post-graduation entrance into the world of professional marketing led Liz to discover the possibilities of combining her marketing education with her affinity for social media. She shifted focus to Digital Marketing and soon found herself with accounts for large brands like Black & Decker.
A cross-country move led Liz to her first jewelry industry job: Digital Marketing Manager for legendary jeweler Todd Reed in Boulder, Colorado. During her years at Todd Reed, Liz fell in love with the jewelry industry. She worked on advertising, public relations, sales, and trade shows, all while also enjoying a front row seat to the jewelry design and making process. The position was a joy but eventually Liz couldn’t ignore the urge to spread her wings.
Liz left Todd Reed to launch Stay Gold in 2016. She moved to Asheville, NC, and started accepting jewelry brand clients and freelance work. In 2019 she created the Stay Gold Collective, a supportive community that continues to grow. In 2022, Liz teamed up with marketing expert Laryssa Wirstiuk to launch the Success with Jewelry podcast, a platform created to further support independent designers through honest conversations, expert insights, and actionable advice. She has worked for trade shows: Liz curated the New Designer Gallery for JA New York, the Designer Jewelry section of Premiere and Curated at Luxury Lifestyle at NY NOW. She’s been featured in Forbes, JCK Magazine, INSTORE Magazine, and National Jeweler.
Find out more at www.lizkantner.com!
Materials & Tools
This workshop does not require any supplies or materials. We recommend having materials for note-taking. Student participation during or in-between class sessions is encouraged but not required.
- a notepad and writing utensil for notetaking